CTI Movil is one of the largest mobile phone companies on the continent, covering 97 per cent of the Argentine population. The company, a subsidiary of America Movil, has 50 million subscribers in ten Latin American countries.
World: Buenos Aires - MPG wins Latin American telecoms task
Media Planning Group has won the pan-Latin American media account for CTI Movil (ad, pictured below) in Argentina in a pitch against MindShare, Mediaedge:cia and the incumbent agency, Naya.
