Media Planning Group has won the pan-Latin American media account for CTI Movil (ad, pictured below) in Argentina in a pitch against MindShare, Mediaedge:cia and the incumbent agency, Naya.
CTI Movil is one of the largest mobile phone companies on the continent, covering 97 per cent of the Argentine population. The company, a subsidiary of America Movil, has 50 million subscribers in ten Latin American countries.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Become a memberOur new premium service offering bespoke monitoring reports for your company.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
