The World: Cape Town - John Brown sets up joint venture with Media24

John Brown, the UK customer publishing company, is opening an office in Cape Town having won the brief to produce Pick 'n Pay's new customer title.

Launching in November with a print run of 150,000, the 100-page magazine will be distributed in-store.

It will be the first title by John Brown South Africa, a joint venture between John Brown and Media24, Africa's largest publishing group.

Andrew Hirsch, John Brown's chief executive, said: "The South African market represents a great opportunity for John Brown. Our partnership with Media24 provides the ideal structure to ensure that the venture is a success."