The brewer is said to have allocated an estimated $18 million to promote its top-selling brand.
Industry sources say the ad blitz is likely to include a 60-second ad and a spot that promotes responsible drinking. Most of the work is likely to be produced by DDB Chicago.
Meanwhile, Nationwide, the financial services company that advertised heavily during last year's game, has opted not to take spots this time around. It plans to switch the money into its NASCAR sponsorship.