The World: Chicago - DDB awarded $35m Bud Light Lime creative brief

DDB has been appointed to handle the creative duties for the launch of Anheuser-Busch's Bud Light Lime.

The agency beat off competition from the brewer's other roster agencies, LatinWorks in Austin and Cannonball in St Louis.

The beer, a lime-flavoured version of Bud Light, has been likened to Miller Chill, and has a marketing spend of around $35 million.

Meanwhile, Y&R's Chicago office has lost the $50 million Miller Chill account to Saatchi & Saatchi New York.

Young & Rubicam handled most of the work for the lime- and salt-flavoured beer's launch last year, but was never officially designated as its agency of record.