The World: Chicago - DDB scoops $120m b2b creative task for AT&T

AT&T is shifting the creative duties on its $120 million business-to-business advertising account from Rodgers Townsend into DDB.

DDB will run the business from its Chicago office, and Sean McCarthy, who recently joined the agency from Draftfcb, will head the account.

The shift of the business came without a review, although sources believe that talks between AT&T and DDB had been going on for a number of months.


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