The World: Chicago - DraftFCB launches an event marketing agency

DraftFCB has launched an event marketing agency called 361 Experiential. This new division is the result of combining two of DraftFCB's business units, 361 Sports and Event Marketing and Hall Event Group.

Dee Hall, who most recently ran these units, has been promoted to the role of executive vice-president, integration, at DraftFCB Chicago. She is being replaced by Brad Back, a former senior group account director for DraftFCB, who will lead 361 Experiential as the senior vice-president, group management director.