The World: Chicago - Euro RSCG picks up Kraft salad dressing task

Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad dressings to Euro RSCG.

The account, thought to be worth around $2 million, was previously split between several agencies. Digitas handled the direct business, Razorfish worked on the interactive account and Momentum looked after event marketing.

Above-the-line advertising duties on the salad dressing account remain with mcgarrybown in New York, while MediaVest will continue as Kraft's media agency.

As a Kraft roster shop, Euro RSCG also handles brands such as Ritz, Triscuit and Lu.

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