Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad dressings to Euro RSCG.
The account, thought to be worth around $2 million, was previously split between several agencies. Digitas handled the direct business, Razorfish worked on the interactive account and Momentum looked after event marketing.
Above-the-line advertising duties on the salad dressing account remain with mcgarrybown in New York, while MediaVest will continue as Kraft's media agency.
As a Kraft roster shop, Euro RSCG also handles brands such as Ritz, Triscuit and Lu.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
