Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad dressings to Euro RSCG.
The account, thought to be worth around $2 million, was previously split between several agencies. Digitas handled the direct business, Razorfish worked on the interactive account and Momentum looked after event marketing.
Above-the-line advertising duties on the salad dressing account remain with mcgarrybown in New York, while MediaVest will continue as Kraft's media agency.
As a Kraft roster shop, Euro RSCG also handles brands such as Ritz, Triscuit and Lu.
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