The World: Chicago - Heineken looks to consolidate US advertising

Heineken USA is reviewing its Heineken and Premium Light creative accounts. The brewer is looking to consolidate its US advertising into one agency.

Publicis and Berlin Cameron United are the respective incumbents, and both have been invited to repitch.

The review is being handled by the consultant Pile and Company.

Earlier this month, Heineken awarded its international creative account to The Red Brick Road, although the brief did not include the Heineken Light brand.