The World: Chicago - Kasprzycki to lead Energy BBDO's digital drive

Energy BBDO has hired Tribal DDB's Andrew Kasprzycki as its managing director to lead the agency's digital expansion.

The expanded offering will be branded Proximity in order to align with BBDO's Proximity worldwide network.

Tonise Paul, the Energy BBDO chief executive, said: "We've already partnered successfully with Proximity to serve global clients such as Bayer. Now we want to make these resources readily available through our Energy BBDO office in Chicago."

Kasprzycki began his digital career in Prague during the mid-90s. He has worked with brands including JC Penney, Gatorade, McDonald's and Kraft.