The World: Chicago - Kraft shifts Miracle Whip account to roster agency

Kraft has moved the creative assignment on its Miracle Whip business to its independent roster agency mcgarrybowen just seven months after DDB in Chicago won the account.

The switching of the business, which bills almost $20 million, consolidates all Kraft's mayonnaise and salad dressings business into a single agency.

A Kraft spokesman said: "The reason for the shift was consolidation. We were pleased with the enthusiasm DDB brought to the table."

DDB was awarded the Miracle Whip business in March in the first of a series of moves by Kraft that reduced its business at JWT.

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