Draftfcb was awarded the project after a pitch against Miller Lite's lead creative shop, Bartle Bogle Hegarty. BBH's status as the brand's lead agency will not be affected by the news.
The project is Draftfcb's first work for Miller Lite. However, it is already on the MillerCoors roster, working on the Coors, Coors Light and Keystone brands.
As part of the assignment, Draftfcb will produce six 15-second spots, which will be released on Thanksgiving Day and run until the end of the year.