The World: Chicago - OgilvyOne beats MRM and DraftFCB to Sears task

Sears Holdings, the US retail giant, has consolidated its direct marketing and customer relationship management into OgilvyOne.

The agency beat other shops, including Interpublic's DraftFCB and MRM, to land the account, which includes the Sears and Kmart brands.

Industry sources calculate that revenue from the business will be between $3 million and $5 million. OgilvyOne's New York and Chicago offices will work on the business.

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