The hip-hop mogul Sean "Diddy" Combs is rumoured to have held talks with Diageo with a view to promoting its Guinness and Red Stripe beer brands.
He already works with Diageo on its Ciroc vodka, where he holds a "chief marketing officer and brand spokesman" role. Combs has featured prominently in Ciroc's creative work since partnering with the company in October 2007. He has hosted a number of special events that feature the brand.
He is one of a number of hip-hop stars who have endorsed alcoholic drinks brands. Jay-Z has been the brand spokesman for Bud Select, while Kanye West has appeared in ads for Absolut.
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