The World: Chicago - Reebok hands global creative ad account to DDB

Reebok International has appointed DDB to its global creative advertising account.

DDB picked up the business following a pitch against the incumbent, mcgarrybowen, which had worked with the brand since 2004.

The agency will run the business out of its Berlin, Chicago and Hong Kong offices.

DDB Germany's executive creative director, Amir Kassaei, will lead global creative.

Chuck Brymer, the president and chief executive of DDB Worldwide Communications Group, said: "I am very proud of the partnership and creativity our DDB offices have once again demonstrated on behalf of a client."

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