The World: Chicago - US reports lowest rise in adspend since 2001

The top 100 US advertisers increased their adspends by just 1.7 per cent last year, the smallest amount since the 2001 recession.

Although Procter & Gamble became the first advertiser to break through the $5 billion barrier, others appear to be clamping down on spending in the face of a weakening economy and pressure to control costs.

The figures, contained in Advertising Age's 100 leading national advertisers' report, suggest car companies are under pressure. Ford, Toyota, Honda, Chrysler and Hyundai all cut their spends.