The World: Chicago - Wieden & Kennedy dropped from Miller account

The Miller Brewing Company has dropped Wieden & Kennedy from its Miller Hi-Life creative account, bringing to a close a ten-year relationship.

The agency will be replaced by the roster agency Crispin Porter & Bogusky in Miami, which already handles the company's Miller Lite work.

The move follows the brewer's recent split with the Martin Agency, which formerly handled the Miller Genuine Draft business. Young & Rubicam Chicago replaced it on the account.

The remaining Miller US roster agency is Mother New York, which handles Milwaukee's Best.