The World: Copenhagen - Carat lands European Lego media duties

Carat International has been appointed as the European lead agency for Lego following a six-month review.

The agency will handle planning and buying for Lego and Legoland parks across 16 European markets, including the UK, Scandinavia and Southern, Central and Eastern Europe.

The incumbent, Mediaplus in Germany, will continue to handle Lego's media in Germany, Austria and Switzerland.

Lego is conducting reviews in Japan and the US and is expected to make decisions by the end of the year.

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