The World: Copenhagen - Johnsen joins Naked to run Nordic business

Naked Nordik has hired Ornulf Johnsen, the strategic planning director at the Norwegian independent agency Try, as its managing partner.

As well as being responsible for the agency in the Danish market, he will manage the overall Nordic business alongside the second managing partner, Eddie D'Sa.

The appointment comes as the agency prepares to extend its presence and client base in Denmark and Sweden.

D'Sa said in a statement: "Recruitment of an A-list talent like Ornulf is definitely a coup, and another step in the development of Naked's Nordic business. His experience will help us build on Naked's client work and also on the close collaboration we've enjoyed with advertising agencies, which has been a key part of our success."

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