The only problem with this ground-breaking electronic entertainment fest of English, Japanese and Korean brands is that most of the World Cup action takes place while Londoners are at work.
In an ingenious piece of customer relationship mischief, Umbro.com is collating a top ten list of excuses for bunking off work. With such gems as 'I will be late for work today because I have to attend mother's funeral.
Should be in by afternoon, providing her service doesn't go into extra time' and 'I will be late in for work today as I have to pick my uncle up from the train station. He has two bags but only one arm', Bar Umbro should be guaranteed a regular stream of slackers.
We weren't so convinced by the excuse 'I will not be in work today as Michael Owen is a god, I worship that god and it would be wrong to anger the god by not watching him preach to his disciples on TV'. If you're going to bunk off, then at least be dishonest about it.