World Cup 2014: ITV's Fever Pitch

ITV has devised a World Cup-inspired fan park with a beach, located at the former Granada studio site in Manchester, which opens today (12 June).

ITV's Fever Pitch is located at the former Granada Studios
ITV's Fever Pitch is located at the former Granada Studios

The Fever Pitch fan park, located where Coronation Street was filmed until earlier this year,  will host live screenings and give attendees the chance to try their skills in beach soccer matches. 

Those attending will also be able to get a real sniff of the action during the England versus Uruguay game, taking place on 19 June. 

The scent of Brazilian beaches, freshly-cut grass and half-time oranges will waft over supporters at a live TV broadcast of the big match, while the most quintessential smells of England, such as the traditional Sunday roast, will be released during the national anthem. And if Roy Hodgson’s players clinch victory, champagne fragrance will fill the air.

To find out more about the venue, click here.

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