The Fever Pitch fan park, located where Coronation Street was filmed until earlier this year, will host live screenings and give attendees the chance to try their skills in beach soccer matches.
Those attending will also be able to get a real sniff of the action during the England versus Uruguay game, taking place on 19 June.
The scent of Brazilian beaches, freshly-cut grass and half-time oranges will waft over supporters at a live TV broadcast of the big match, while the most quintessential smells of England, such as the traditional Sunday roast, will be released during the national anthem. And if Roy Hodgson’s players clinch victory, champagne fragrance will fill the air.
To find out more about the venue, click here.
Comment below to let us know what you think.
Keep up to date with our latest sport news on our dedicated Sport channel, and on social media via the hashtag #EventSportnews.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.