World Cup 98 game backed by Chumbawumba song

- The latest football computer and CD game from EA Sports, World Cup 98, will benefit from a three-month advertising campaign surrounding its launch on 22 May. Pre-launch press and poster work will lead up to a TV campaign, by TBWA Simons Palmer, breaking three days before the launch and featuring the Chumbawumba song, Tubthumping." Fellow World Cup licensees, McDonald's and Snickers, will also run promotions for the game.

- The latest football computer and CD game from EA Sports, World Cup 98, will benefit from a three-month advertising campaign surrounding its launch on 22 May. Pre-launch press and poster work will lead up to a TV campaign, by TBWA Simons Palmer, breaking three days before the launch and featuring the Chumbawumba song, Tubthumping." Fellow World Cup licensees, McDonald's and Snickers, will also run promotions for the game.



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