The World: Dallas - Lee lands VP brand and advertising role at AT&T

Esther Lee, the former chief executive and president of global brands at Euro RSCG North America, has been appointed by AT&T as its senior vice-president, brand marketing and advertising.

In the newly created position, Lee will oversee all creative and media strategy for AT&T, working closely with the telecommunications company's lead creative agency, BBDO New York.

Lee left Euro RSCG towards the end of last year. Before working at Euro RSCG, she spent time as the global chief creative officer for Coca-Cola, where she was responsible for leading creative strategy and development on all its integrated campaigns.