The World: Dallas - Six Flags hands $75m media buying to MindShare

The theme-park owner Six Flags has appointed MindShare to handle its $75 million media buying business.

The incumbent agency, Doner, is still in contention to pick up the company's creative account, which is also under review at present.

Mike Antinoro, Six Flags' executive vice-president of entertainment and marketing, said: "We're continually broadening our knowledge of the media and creative messages that will resonate with Six Flags guests. Working with MindShare will help us develop the right solutions for understanding how to best reach them in key media markets across the US."