The World: Dallas - Virgin Mobile faces proceedings for use of image

A Dallas family has begun legal proceedings against Virgin Mobile Australia and its US counterpart over their alleged role in the use of their daughter's image in an Australian ad campaign.

The action, filed in a Dallas state district court, accuses the companies of libel and invasion of Alison Chang's privacy, causing her grief and exposing her to ridicule.

The lawsuit follows Virgin Mobile's "Are you with us or what?" campaign, in which the image of the 16-year-old girl, sourced from the Flickr website, was superimposed with two slogans - "Dump your pen friend" and "Free text virgin to virgin".

Virgin Mobile Australia said it was unable to comment because it had not seen a copy of the lawsuit.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content