The World: Detroit - Agencies alerted to Chrylser creative assignment

Chrysler has invited non-roster agencies to put forward creative ideas for a campaign to run later this year.

Omnicom's BBDO Detroit, the car-maker's lead agency, is participating in the search. Media and digital assignments with PHD and Organic are not affected.

Chrysler confirmed that BBDO would remain its lead agency, but said: "As a new company, we are looking for fresh ideas to communicate in the marketplace and, as a result, we are looking for ideas for a specific creative assignment."


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