The World: Detroit - Cadillac cuts pitch shortlist down to six agencies

Cadillac has named six agencies to pitch for its advertising account.

Publicis New York, Bartle Bogle Hegarty, Gotham, Martin Agency, DDB Chicago and McKinney are the agencies named on the shortlist. Initial meetings will take place later this month, with a final round of pitches due in January.

The shortlist means that McCann Erickson has not made it through to the final stages, despite being a favourite to pick up the business.

Modernista!, the Boston-based incumbent on the account, did not repitch.

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