The World: Detroit - McCann produces car loan ads for General Motors

General Motors is launching a campaign seeking to reassure consumers that they will still be able to obtain a car loan if they want one.

Running with the strapline "financing that fits", the car-maker said that it is aiming to dash the "bad-news clutter" that plagues new-vehicle financing.

The campaign, created by McCann Erickson, comes after General Motors announced that it was to introduce a more conservative approach to financing domestic new vehicle loans.

The company also announced that it will restrict contracts with higher advance rates and longer terms, citing the lack of stability in the global capital and credit markets.

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