The World: Detroit - Mitsubishi to review $155m advertising account

Mitsubishi Motors North America is reviewing its $155 million above-the-line business. BBDO West, Los Angeles, which picked up the account in 2005, will not repitch. However, the network's Toronto office will continue to handle creative in Canada.

Selective Resource will handle the review with requests for information being sent out in the following two weeks. Mitsubishi expects the review to be completed by 30 June.

In 2007, the company saw its car sales grow to 128,993, an increase of nearly 8 per cent compared with the previous year.

Topics