The World: Detroit - Toyota takes new-look Tundra pick-up to Super Bowl

Toyota has bought two 30-second spots during next week's Super Bowl game as part of a $100 million initiative to launch the newly remodelled version of its Tundra pick-up truck.

Saatchi & Saatchi in Los Angeles filmed the ads, which the vehicle manufacturer hopes will help double annual sales of the Tundra to 200,000.

The Tundra is part of Toyota's bid to end domination of the US pick-up market by Ford, General Motors and Chrysler.