The World: Dhaka - BBDO signs deal with QAK to move into Bangladesh

BBDO has entered the Bangladeshi market by setting up a partnership with a local agency called QAK. Based in Dhaka, the operation will be called BBDO QAK and will be headed by AKM Mahiuddin, the QAK chief executive.

The agency will relaunch with Gillette as its founding client, as Procter & Gamble looks to push the brand in what it sees as a key market.

Chris Thomas, the chairman and chief executive of BBDO Asia-Pacific, said QAK complemented BBDO's own culture and that the agency was staffed by professionals who believe in "the power of the work".