The World: Dubai - LG invites five to pitch for Middle Eastern business

LG has put its advertising account in the Middle East up for pitch and has invited five agencies to compete for the business.

The incumbent, Team Y&R, has been asked to take part but it is unclear which other agencies will join it in the pitch process.

Hamad Malik, the director of marketing and corporate communications for the Middle East and Africa at LG, said the brief would be extended to include Turkey and South Africa.

The pitches have already begun and an agency is expected to be named by the middle of next month.