The World: Dubai - Weekly tabloid 7 Days to relaunch as daily freesheet

The Dubai weekly newspaper, 7 Days, is set to relaunch across the United Arab Emirates as a daily freesheet.

The newspaper, which is positioned as an intelligent tabloid, aims to cover serious news issues alongside celebrity gossip and sport.

A relaunch campaign, which was created by Leith London, introduces the endline: "A conversation on every page." One of the press executions pictures a four-legged chicken and carries the words: "Fancy a dip into the gene pool?"

7 Days is the only tabloid format in Dubai. It is holding talks with Leith about rolling out the concept in several other markets across the world.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content