The World: Dublin - Ex-Red Cell creatives form Bonfire

Ian Doherty (top) and Sean Hynes (bottom), formerly the creative director and deputy creative director of Hunter Red Cell, have founded a new Dublin-based ad agency, Bonfire.

The agency aims to offer clients a collaborative approach to campaigns, with direct access to the creatives and planners devising the strategy and campaign.

Doherty and Hynes have worked on a number of Ireland's blue-chip accounts, including Pfizer, Aer Lingus, Independent Newspapers and Land Rover.