The World: Dublin - Hunter/Red Cell beats two to EUR5m Xtra-vision brief

Hunter/Red Cell has scooped the Blockbuster Video-owned Xtra-vision account after a three-way pitch.

The Irish ad agency pitched against Young/Euro RSCG and Cawley Nea\TBWA to pick up the EUR5 million creative and strategic business.

The Xtra-vision managing director, Martin Higgins, said: "All three agencies made very fine presentations. What swung the decision in favour of Hunter/Red Cell was its entrepreneurial spirit, its radical creative approach and its ability to challenge us when it mattered."

The Red Cell chief executive, Joe Clancy, added: "This is a marvellous win and introduces us to the dynamic home entertainment world."

Xtra-vision's media planning and buying is handled by Mediaedge:cia.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus