The World: Dublin - Sky and Viacom launch Irish services after complaints

Sky Sports 1 and 2 and Viacom's MTV and Nickelodeon channels are launching dedicated Irish services. The moves were delayed by months of complaints by the companies regarding charges for access to Nielsen ratings.

The ratings, which cost 140,000 euros per annum regardless of market share, are essential if the channels are to win Irish advertising revenue.

Sky is set to become the biggest single contributor to research in Ireland, with a bill of more than 500,000 euros for its two sports channels and Sky One and Sky News. Despite an audience share of 45 per cent, RTE pays 300,000 euros.

There is little sympathy for the London-based channels in Ireland, with a feeling among indigenous broadcasters that the channels are merely supplying UK output with Irish ads.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

How can we rebuild trust in the media?

Digital cities for digital citizens

How to make your ads clear