Eddy Greenwood, the former BMP creative director, is joining JWT as the executive creative director for Mazda across Europe.
Based in Dusseldorf, he will handle creative output and drive media integration for Mazda across 15 markets. He succeeds Dietmar Reinhard and Oliver Kapusta.
Greenwood has worked at Lintas in London, BBDO in Amsterdam and Young & Rubicam in Melbourne.
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