The World: Dusseldorf - Vodafone hands OMD P120m media business

OMD Germany has won the P120 million media planning and buying business for Vodafone Germany, consolidating the main network's grip on the mobile phone operator's business.

The win comes after a six-month pitch, part of an ongoing European media review currently being undertaken by the mobile phone operator. Creative duties, which are handled by JWT in Germany, were not affected by the review.

The pitch, run by Media Audits Hamburg, saw OMD Germany competing against the incumbent, Vizeum and MindShare, Frankfurt. The win means that OMD now runs more than two-thirds of the European Vodafone business.