Who doesn't like seeing an estate agent being smacked in the face by a lamp-post? In "whack", a spot for Verizon Wireless' Push to Talk service, the frazzled estate agent comes a cropper when she's trying to establish who's on the line. With the new service, users don't waste time - or risk serious injuries - identifying who's calling them. In a second spot, "kick", a second professional gets kicked by a child on a swing. Pure slapstick that efficiently communicates the core brand message of Verizon's Wireless' new service.
Client: Verizon Wireless
Agency: Lowe New York
Writer: Kim Gallina
Art director: Lauren Williman
Director: Steve Miller
Production company: @radical.media, New York
RENAULT MEGANE - Saatchi & Saatchi Italy
A "family car" takes on a whole new meaning in this three-spot campaign shot in Toronto for the Renault Megane Grandtour. In "bags" the Soprano- like characters demonstrate the Grandtour's generous boot space by loading in body bags. In "ambush", the Mafia boss takes cover from being shot at behind the car. Captivated by the car's beauty, his assailant leaves him alone.The other TV spot and the print campaign supporting the TV work have a similar black comic treatment. The client reportedly "fell in love with the idea".
Agency: Saatchi & Saatchi Milan
Writer: Guido Cornara
Art director: Agostino Toscana
Director: Richard D'Alessio
Production company: (h) films, Milan
EBAY - Ogilvy & Mather Taiwan
Taiwan is the only country where eBay is using offline advertising. This multimedia campaign is designed to entice the uninitiated to take a look at the auction site with the intention of getting them to register. It also wanted to communicate that buying on eBay was competely different from high- street shopping. The creative idea reflects that every eBay purchase has a story behind it: why someone was looking for an item, what their life was like before finding it and what it was like after. The first TV spot tells the story of James Teng who broke his wife's vase and was in the doghouse until eBay came to the rescue. There are three TV spots and six press ads as well as bus sides.
Client: eBay Taiwan
Agency: Ogilvy & Mather Taipei
Writer: Mark Birman
Art director: Mark Birman
Director: Julian Lee
Production Company: Askafilm Production, Taipei
GREENPEACE - TBWA Germany
TBWA\Germany's first project work for Greenpeace supports the charity's campaign against genetically modified foods and the use of pesticides. The campaign runs nationwide and is designed to raise consumer awareness of hidden dangers in food. The strapline reads: "In the forest, something poisonous is recognisable by its red colour. It's the same in the supermarket." The poster campaign will be supported by guerrilla activity outside supermarkets as well as a TV campaign.
Client: Greenpeace Germany
Agency: TBWA\Germany, Berlin
Writer: Helge Block
Art directors: Tina Oladen, Thomas Kurzawski
Photographer: Uwe Duttmann, Hamburg