AIDS - France TBWA France
The Aids epidemic has devastated so much of Africa that the average life expectancy of an African is just 47 years. This shocking fact is highlighted through a cinematic spot by TBWA\Paris. African villagers run in panic and shut themselves indoors. Is a storm about to break? No, it's an old man who has become such an endangered species that he invokes fear in his community. The ad was shown at the Nelson Mandela Aids Benefit last week in Cape Town and is on screens in France and French-speaking parts of Africa.
Client: Aids France
Art director: Marianne Fonferrier
Writer: Ghislaine de Germon
Director: Miles Goodall
Production company: Suburban Films, Cape Town
French production company: Hamster Publicite, Paris
MATTEL - Ogilvy & Mather Mexico
Mattel's Matchbox range boasts 1:35-scale reproductions of real cars, so Ogilvy & Mather Mexico's brief was to communicate just how real they look. The creative idea shows the Matchbox cars in real-life car situations, so while one is on a racetrack, another racy red sports car is stopped by a policeman. In another spot, a yellow Cortina flies over a line of parked cars a la Dukes of Hazard. In each spot, the Matchbox cars are still in their protective packaging - the only indication they are not real cars.
Client: Mattel Matchbox
Agency: Ogilvy & Mather Mexico, Mexico City
Art directors: Matthew Sanabria, Pablo Puga, Mariana Orozco
Writers: Carlos Oxte, Jacobo Hanneman, Walter Nava
Photographer: Manuel Santos
EBAY - Jung von Matt Germany
EBay's first advertising campaign in Germany plays on the tension of bidding on the online auction site. Set to a soundtrack by the Finnish rock band The Crash, the 45-second spot follows different people all placing their bets on the site. One woman is so engrossed in her bid that she accidentally feeds baby food to her dog instead of her child. Interspersed with these images are the words "3...2...1... meins", a rhyming German saying translating as "3...2...1...won". The spot is also being shown in cinemas and is backed up by a print and online campaign.
Agency: Jung von Matt, Hamburg
Creative directors: Till Hohmann, Goetz Ulmer, Oliver Voss
Art director: Julia Ziegler
Writers: Ulrich Luetzenkirchen, Wolfgang Schneider
Director: Sebastian Strasser
Production company: Cobblestone, Hamburg
Photographer: Uwe Dutmann
MINISTRY OF TRANSPORT - Grey Italy
These two TV ads echo Wim Wenders' Wings of Desire by showing an angelic man overlooking busy roads. One ad shows a motorcyclist with her helmet strap undone. The angel rides pillion and fastens it. A second spot shows a driver talking on her mobile. The angel appears at her side and takes control of the wheel, steering her out of a crash. The voiceover, which cuts across Muaro Pagani's original music The Angel, reminds us: "You only have one life. Keep your hands on the steering wheel."
Client: Ministry of Transport
Agency: Grey Milan
Art director: Antonio Maccario
Writer: Stefano de Filippi
Director: Erick Ifergan
Production company: FilmWorld, Milan