Sony PlayStation - TBWA France

TBWA\Paris won best poster at Cannes last year for "rebirth", which showed a grown man's head emerging from between the legs of a woman in labour. These latest images were shot by the same photographer, Dimitri Daniloff, and are an artist's impression of PlayStation's basic themes. The images were shot for an event at Olympia in Paris on 6 February to celebrate the brand's 20th birthday. There are five photographs bearing the brand's weird and wonderful hallmark. The hospital bed reappears in one, where a surgeon holds his patient's heart of stone. Another image shows a woman taking off her skin as if it's a sweater, to reveal the sinew and cartilage underneath.

Client: Sony PlayStation

Agency: TBWA\Paris

Art directors: Cedric Moutaud, Sebastien Vacherot

Writers: Guillaume Ulrich Chifflot, Manoelle Van Der Vaeren

Photographer: Dimitri Daniloff

AutoBild - Leo Burnett Indonesia

The car magazine AutoBild wants to highlight the issue of drink-driving in Indonesia, which sees more than 4,500 road deaths every year and has no legislation against drink-driving. The man in one spot staggers about like he's been making the most of his agency's subsidised bar. The endline reads: "If this is how you walk when you're drunk, imagine how you drive." A second spot encourages pedestrians to use crossings. It shows a young boy and his dad crossing the road in a hazardous place where the traffic is so relentless that they age visibly.

Client: AutoBild

Agency: Leo Burnett, Jakarta

Art director: Chris Chiu

Writer: Chris Chiu

Director: Leong Mun Yik

Production company: Square Box, Jakarta

Anheuser-Busch, Bud Light - DDB Canada

This 30-second spot, "good dog", launched on Super Bowl Sunday and was swiftly named the number-one Super Bowl spot by USA Today's AdMeter, beating all the homegrown US spots. It shows two men in the great outdoors comparing the tricks of their four-legged friends. "What can your dog do?" one asks, after he's praised his smart hound for fetching him a Bud Light from a cool-box. The scruffier dog shows him exactly what he's made of when, on hearing the words "Bud Light", he bites the man in the balls. Screeching in agony, he drops the Bud Light, which the dog promptly catches and chucks to his owner. It's classic Budweiser: funny and sharp, and continues the brand's tradition of great advertising.

Client: Anheuser-Busch, Bud Light

Agency: Downtown Partners DDB Canada, Toronto

Art director: Daniel Vendramin

Writer: Darren Clarke

Director: Jeff Gorman

Production company: Radke Films, Toronto

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus