World: Gallery

Heinz - DDB Australia These bright and breezy print ads for Heinz baked beans, DDB Melbourne's first since winning the business in 2003, tap into Australia's affection for baked beans. DDB suggests that they are so universally loved that some of the country's national treasures were made out of baked bean cans. Thought the Sydney Harbour Bridge was made out of steel? Well, in fact, it was constructed out of empty baked bean tins. A wind chime in Byron Bay, a hippy resort which is home to the annual Splendour in the Grass festival, is also constructed from old tins.

Client: Heinz Watties Australasia

Agency: DDB, Melbourne

Art director: Sam McCarron

Writer: Anna Rogers

Glamour - Les Ouvriers du Paradis Red Cell France

It's only since the start of 2004 that magazines have been allowed to advertise on TV in France, so Glamour has been quick to promote its freshly launched French edition. In one of the four TV ads, a woman pretends she's reading a recipe for a chicken dish when, in fact, she's reading a feature about oral sex, while watching her partner lick envelopes. In another, a woman gets out of bed, styles her hair, piles on her make-up and creeps back into bed next to her man, who comments on how beautiful she is on waking. The message in all four ads is: "New Glamour magazine, we all need it."

Client: Glamour

Agency: Les Ouvriers du Paradis/Red Cell, Paris

Art director: Natacha Einat

Writer: Eve Samakh

Director: Ellen von Unwerth

Production company: Plein Soleil, Paris

Giro - Crispin Porter & Bogusky US

Giro manufactures cycling helmets and Lance Amstrong, the five-times Tour de France winner and world cycling champion, is a big fan. "Atmos", Giro's new helmet which will be worn by Armstrong at this year's Tour de France, is advertised in this print campaign by Crispin Porter & Bogusky. The ads appear in Bicycling, Cycle Sport and Velo News and communicate the message of speed and strong design credentials by likening the helmet to airborne vehicles. In one ad, the helmet is a rocket, and in the other executions it's an aeroplane leaving white trails in the sky and heading down a runway.

Client: Giro

Agency: Crispin Porter & Bogusky

Art director: John Parker

Writer: Evan Fry

Photographer: Mark Laita

Julius Meinl am Graben - Demner Merlicek & Bergmann Austria

For those nauseating people who have everything, this outdoor ad features the perfect gift: emergency caviar. Two tins of caviar have just a plain old mother-of-pearl spoon for company. The invite on the glass lid is to "break glass in case of emergency" and apes those fire alarms with a similar instruction. The ad is clearly talking to an upscale target market whose very idea of social crucifixion would be running out of caviar while hosting an elegant soiree. This ad recently scooped an award at Austria's own version of the D&AD awards, the CCA. Julius Meinl is Vienna's answer to Fortnum & Mason's: luxury foods. If the price tag doesn't give you a heart-attack, the fat content will.

Client: Julius Meinl am Graben

Agency: Demner Merlicek & Bergmann, Vienna

Art director: Daniel Sack

Writer: Monika Prelec

Photographer: Bernhard Angerer

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