Client: Heinz Watties Australasia
Agency: DDB, Melbourne
Art director: Sam McCarron
Writer: Anna Rogers
Glamour - Les Ouvriers du Paradis Red Cell France
It's only since the start of 2004 that magazines have been allowed to advertise on TV in France, so Glamour has been quick to promote its freshly launched French edition. In one of the four TV ads, a woman pretends she's reading a recipe for a chicken dish when, in fact, she's reading a feature about oral sex, while watching her partner lick envelopes. In another, a woman gets out of bed, styles her hair, piles on her make-up and creeps back into bed next to her man, who comments on how beautiful she is on waking. The message in all four ads is: "New Glamour magazine, we all need it."
Agency: Les Ouvriers du Paradis/Red Cell, Paris
Art director: Natacha Einat
Writer: Eve Samakh
Director: Ellen von Unwerth
Production company: Plein Soleil, Paris
Giro - Crispin Porter & Bogusky US
Giro manufactures cycling helmets and Lance Amstrong, the five-times Tour de France winner and world cycling champion, is a big fan. "Atmos", Giro's new helmet which will be worn by Armstrong at this year's Tour de France, is advertised in this print campaign by Crispin Porter & Bogusky. The ads appear in Bicycling, Cycle Sport and Velo News and communicate the message of speed and strong design credentials by likening the helmet to airborne vehicles. In one ad, the helmet is a rocket, and in the other executions it's an aeroplane leaving white trails in the sky and heading down a runway.
Agency: Crispin Porter & Bogusky
Art director: John Parker
Writer: Evan Fry
Photographer: Mark Laita
Julius Meinl am Graben - Demner Merlicek & Bergmann Austria
For those nauseating people who have everything, this outdoor ad features the perfect gift: emergency caviar. Two tins of caviar have just a plain old mother-of-pearl spoon for company. The invite on the glass lid is to "break glass in case of emergency" and apes those fire alarms with a similar instruction. The ad is clearly talking to an upscale target market whose very idea of social crucifixion would be running out of caviar while hosting an elegant soiree. This ad recently scooped an award at Austria's own version of the D&AD awards, the CCA. Julius Meinl is Vienna's answer to Fortnum & Mason's: luxury foods. If the price tag doesn't give you a heart-attack, the fat content will.
Client: Julius Meinl am Graben
Agency: Demner Merlicek & Bergmann, Vienna
Art director: Daniel Sack
Writer: Monika Prelec
Photographer: Bernhard Angerer