World: Gallery

CITROEN EURO RSCG 27 FRANCE These Citroen C5 print ads use large type rather than indulgent shots of the vehicle and share the same endline: "Citroen C5. 100 per cent useful technology." Each ad is strongly rooted in a planning idea: to reveal an interesting fact about our lives behind the wheel. If you've ever seen Parisien drivers, the first won't surprise you: "All of us have had or will have a car accident in our lives." Moving away from plugging extras such as plush upholstery and CD players, a second says: "The braking distance is the thing you should be most proud of in your car."A third states: "A good car should save your life without killing the pleasure of driving."

Client: Citroen

Agency: Euro RSCG 27, Paris

Art director: Volker Gehr

Writer: Guillaume de La Croix


"Brazil" is the name and the theme of this TV ad for the Coca-Cola-owned soft drink SanSao. Boasting the "refreshing taste of guarana from Brazil", the ad has a Latin theme, with the cast moving to a samba rhythm from an unidentified source. A roadworker, a chef, a mum rocking her pram and a couple having sex all move to the same rhythm. At the end of the ad, the source is revealed: glass bottles of SanSao clanking together in a delivery truck. It is currently on TV in Denmark and Sweden and will also run in Norway.

Client: Coca-Cola

Agency: Robert/Boisen & Likeminded/Grey, Copenhagen

Art director: Michael Robert

Writer: Morten Kjaer

Director: Martin Werner

Production company: Bacon, Copenhagen


This colourful and graffiti-heavy online campaign encourages Italy's teens to take a look at Ikea. It is the first time the brand has pursued this target market directly, and, with its youth bias, online is the most appropriate medium. It comprises a banner campaign, a microsite and an online game with a competition. The game includes various Ikea items and flashes up the names and prices. Because of its target market, the campaign tries to get down with the kids by showing parents as "obstacles". It backs up a multimedia offline campaign from Publicis Italia in Milan. One of the elements of the offline campaign includes a special event show broadcast directly from Ikea stores on to AllMusic, an Italian music TV channel.

Client: Ikea Italia

Agency: Profero, Milan

Art director: Luca Armari

Writer: Rosanna Orlando


If a new year's resolution to quit smoking seems a long way away and willpower is weakening, a glance at these grotesque anti-smoking ads should strengthen resolve. A man and a woman have papier-mache faces made up of old cigarette packets, hair made of ash and fag butts, discoloured teeth and bloodshot eyes. In a feminine touch, the woman has ash-tray earrings. A single line of copy reads: "Surgeon-general's warning."

Client: Ministry of Health

Agency: Publicis Salles Norton, Sao Paulo

Art director: Guime

Writer: Renata Florio

Photographer: Marco Cesar

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus