Agency: Euro RSCG 27, Paris
Art director: Volker Gehr
Writer: Guillaume de La Croix
SANSAO ROBERT/BOISEN & LIKEMINDED DENMARK
"Brazil" is the name and the theme of this TV ad for the Coca-Cola-owned soft drink SanSao. Boasting the "refreshing taste of guarana from Brazil", the ad has a Latin theme, with the cast moving to a samba rhythm from an unidentified source. A roadworker, a chef, a mum rocking her pram and a couple having sex all move to the same rhythm. At the end of the ad, the source is revealed: glass bottles of SanSao clanking together in a delivery truck. It is currently on TV in Denmark and Sweden and will also run in Norway.
Agency: Robert/Boisen & Likeminded/Grey, Copenhagen
Art director: Michael Robert
Writer: Morten Kjaer
Director: Martin Werner
Production company: Bacon, Copenhagen
IKEA PROFERO ITALY
This colourful and graffiti-heavy online campaign encourages Italy's teens to take a look at Ikea. It is the first time the brand has pursued this target market directly, and, with its youth bias, online is the most appropriate medium. It comprises a banner campaign, a microsite and an online game with a competition. The game includes various Ikea items and flashes up the names and prices. Because of its target market, the campaign tries to get down with the kids by showing parents as "obstacles". It backs up a multimedia offline campaign from Publicis Italia in Milan. One of the elements of the offline campaign includes a special event show broadcast directly from Ikea stores on to AllMusic, an Italian music TV channel.
Client: Ikea Italia
Agency: Profero, Milan
Art director: Luca Armari
Writer: Rosanna Orlando
MINISTRY OF HEALTH PUBLICIS SALLES NORTON BRAZIL
If a new year's resolution to quit smoking seems a long way away and willpower is weakening, a glance at these grotesque anti-smoking ads should strengthen resolve. A man and a woman have papier-mache faces made up of old cigarette packets, hair made of ash and fag butts, discoloured teeth and bloodshot eyes. In a feminine touch, the woman has ash-tray earrings. A single line of copy reads: "Surgeon-general's warning."
Client: Ministry of Health
Agency: Publicis Salles Norton, Sao Paulo
Art director: Guime
Writer: Renata Florio
Photographer: Marco Cesar