World: Gallery

Virgin Mobile - Fallon US This TV and print campaign, "morality", takes a swipe at mobile operators that charge hidden extras and provide contracts from which the Great Houdini would have trouble escaping. In four separate TV spots, a priest, a rabbi, a Buddhist monk and a politician take questions from members of their respective flocks about unreasonable mobile phone charges. In the year of the US presidential elections, the politician spot seems particularly poignant, as he brands such charges "un-American". This campaign echoes UK work for the brand by Rainey Kelly Campbell Roalfe/Y&R, featuring a beleaguered Wyclef Jean getting entangled in a marriage contract.

Client: Virgin Mobile

Agency: Fallon, New York

Art director: Jerome Marucci

Writer: Scott Cooney

Director: Tim Godsall

Production company: Biscuit Filmworks, Los Angeles

IPod - TBWA Chiat Day US

This spot for the ubiquitous iPod sums up the feeling of having your own personal soundtrack. It shows an iPod wearer walking the streets of New York listening to Ride by The Vines. He walks past a bank of posters that advertise the iPod in what has been established as its trademark style: luminous colours with dancing figures silhouetted in black. As the man walks past, the silhouettes dance to the music on his iPod. When he turns it off, they stand still. At the very end of the ad, a skateboarder whizzes past the posters which, again, remain static.

Client: iPod

Agency: TBWA\Chiat\Day, Los Angeles

Art director: Susan Alinsangan

Writer: Tom Kraemer

Director: Dayton/Faris

Production company: Bob Industries, Los Angeles

Lancia Ypsilon - Armando Testa Italy

The new Italian campaign for the Lancia Ypsilon features a cartoon character inspired by two of Spain's most famous painters -Joan Miro and Pablo Picasso. Quite what the Italians will make of this flagrant disregard for their own national artistic heritage remains to be seen, but the spots - a 30-second ad with ten-second cut-downs - are a refreshing take on the tired car genre. To a soundtrack from the British rock band Muse, two shiny black lines wind around an equally polished car and its nonplussed driver before morphing into Luca Way, a character who, it's claimed, embodies the spirit of Lancia's new girl-about-town hatchback - "intelligent, ironic, cool and sophisticated".

Client: Lancia

Agency: Armando Testa, Milan

Art director: Haitz Mendibil

Writers: Ekhi Mendibil, Pietro Verri

Director: Pablo Hermida

Production company: Lee Pictures, Madrid

Centraal Beheer - DDB The Netherlands

This 45-second ad for the insurance company Centraal Beheer opens with two cleaning ladies tidying a disgusting mess in an ostentatious house. As they work, they moan about their men, mock the owners' taste and talk about the lady of the manor's fake boobs. Job done, they collide with a forensics team who were about to examine the now spotless crime scene. The house was also used for Footballers Wives, so all those comments about bad taste and silicon implants have some basis in truth, after all.

Client: Centraal Beheer

Agency: DDB, Amsterdam

Art director: Dennis Baars

Writer: Erik Falke

Director: Nicholas Barker

Production company: Rogue, London

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