World: Gallery

T-Mobile - Saatchi & Saatchi Germany T-Mobile attempts to crank up the excitement about Euro 2004 a bit higher with a spot highlighting picture and video messaging from the creative team Alexander Priebs and Nicole Grozinger at Saatchi & Saatchi in Frankfurt. Directed by Ben and Joe Dempsey at Rose Hackney Barber, with effects by Finish in London, "ball perspective" tells the story of a game from the football's point of view. Starting with a free-kick, the ad takes in throw-ins and crunching tackles before ending with a right-footed volley into the corner of the net.

Client: T-Mobile

Agency: Saatchi & Saatchi, Frankfurt

Art director: Nicole Grozinger

Writer: Alexander Priebs

Directors: Ben and Joe Dempsey

Production company: Rose Hackney Barber, London

Goodman Fielder - Publicis Mojo New Zealand

The universal theme of lost love is the message behind the campaign for Grain Waves, a new snack from Goodman Fielder which aims to end our love affair with the potato. Directed by The Glue Society, a brace of ads star Mr Potato Head as a spurned lover whose grief at seeing his ex dipping into a bag of Grain Waves is so acute you can almost taste it. In "street", he looks on from a shop window as she tucks into her new snack outside the cinema; in "heartbreak", his grief mounts as he's forced to watch as she eats the new crisps in bed.

Client: Goodman Fielder

Agency: PublicisMojo, Auckland

Art director: Lachlan McPherson

Writer: Nick Worthington

Director: The Glue Society

Production company:, Melbourne

United Airlines - Fallon US

To the lilting strains of George Gershwin's Rhapsody in Blue, a businessman embarks on a Planes, Trains and Automobiles-style mission to deliver a single red rose to the object of his affections. Produced in a watercolour-inspired animated style, "rose" shows the extraordinary lengths to which United Airlines will go to keep passengers happy and deliver them safely and on time. The ever-so-slightly saccharine pay-off reveals our intrepid hero is, in fact, delivering the flower to his dear old mum; either that, or he's a man with a worrying fetish for women who bear a startling resemblance to Barbara Bush.

Client: United Airlines

Agency: Fallon, Minneapolis

Art director: Bob Barrie

Director: Alexander Petrov

Production company: PPBmex Animation, Montreal

Discovery Channel - Nicebigbrain US

"Know something you shouldn't?" is the tagline for a three-spot campaign from Nicebigbrain for the Discovery Channel. In "milk truck" a woman spots a man dropping his umbrella in the street below her window, and complains that the street will be full of cats as a result. As if by magic, the lost brolly causes an accident which results in a milk truck overturning, prompting the appearance of hundreds of cats to lap up its spilt contents. The ad ends on a shot of the woman's partner, who's more than a little spooked by her prescience.

Client: Discovery Channel

Agency: Nicebigbrain, New York

Art director: Jim Larmon

Writer: Kenny Herzog

Director: Jim Jenkins

Production company: Hungry Man, New York

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