World: Gallery

Volkswagen Bora - DDB Australia "Short way to the top" is DDB Sydney's witty twist on the young executive desperate to climb the corporate ladder and is aimed at raising awareness of the Volkswagen Bora among young professional men. The blackly comic spot opens with an ageing director and his heir discussing the young man's bright future in the company. As he walks toward the window to survey his empire, the senior executive tells his protege he can't think of anything stopping him from one day taking his position and his office. At this, the younger man pushes his boss out of the window where he lands with a thud near a VW Bora. "People in a hurry love Volkswagen Bora," the endline reads.

Client: Volkswagen

Agency: DDB, Sydney

Art director: Peter Ogden

Writer: Michael Faudet

Director: Paul Middleditch

Production company: Plaza Films, Sydney

Hitachi Atom - Leo Burnett India

Five spots from Leo Burnett's Mumbai office aim to prove once and for all that size really doesn't matter, at least not when it comes to air conditioning units. With a typical Indian flavour to the humour, the ads exaggerate the situations: two foreign visitors shiver as they complete their business trip. Wherever they are - in their hotel room, at the barber or in the boardroom - neither of the travellers is able to find the source of the cold air. The campaign is supported by a below-the-line "where's the AC?" contest held at dealers' showrooms, where customers are given magnifying glasses and challenged to find the smallest air conditioning unit to win a new Atom AC.

Client: Hitachi

Agency: Leo Burnett, Mumbai

Art director: Fali Unwalla

Writer: Nitesh Tiwari

Director: Ram Madhwani

Production company: Equinox Films, Mumbai

Turner Broadcasting System - Publicis US

The Hungry Man director Jim Jenkins has directed a series of five spots to promote the US Turner channel Turner Broadcasting System. In the promos, TBS viewers call a free helpline and are put through to a call centre for advice on whether the scenes they are witnessing are funny, and for permission to laugh. "Buttons" features a factory worker who calls in a sighting of her foreman. He has mis-buttoned his overall resulting in a tantalising glimpse of his beer gut, a scene which, the computer tells the call handler, is "quite funny". In "strange fruit", an art gallery attendant calls the helpline to describe a wealthy patron who has just eaten a mouthful of plastic grapes. The arty-farty location, coupled with the patron's pompous attire and his "arm candy" guest, lead to a "mighty funny" rating and permission to laugh.

Client: Turner Broadcasting System

Agency: Publicis, New York

Art director: Jason Levine

Writer: Eric Quennoy

Director: Jim Jenkins

Production company: Hungry Man, New York

Bombay Sapphire Margeotes/Fertitta & Partners US

Bombay Sapphire Gin is launching a global press campaign called "inspired": a series of three executions from Margeotes/Fertitta & Partners, New York. The campaign aims to strengthen the brand's relationship with the design community, by featuring the work of international designers across three print ads. "Complexity", the first ad in the series, features a tile design by Dominic Crinson, the London-based artist and designer, and was photographed by James Day. The second, "allure", will use a decorative textile by the US designer Emma Gardener and will be shot by Michael Dwornik. The creative director on the campaign is Fritz Westenberger.

Client: Bacardi Martini/Bombay Sapphire

Agency: Margeotes/Fertitta & Partners, New York

Art director: Dana Garson

Designer: Dominic Crinson

Photographer: James Day

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