World: Gallery

Vancouver Aquarium - DDB Canada The Vancouver Aquarium was Canada's first public aquarium, housing 166 displays and ten million litres of water. A new film and TV campaign for the attraction, created by DDB Vancouver, boasts clever visual effects and turns the old fairground goldfish prize idea on its head by placing a family of three in a plastic bag full of air and dropping that into a fishtank. The effects on the spot were jointly created by Arri Films in Germany and JMB Post in Vancouver. Sadly, there is no news yet of how the family are doing, although if past goldfish experiences are anything to go by, expect a follow-up featuring a large toilet some time soon.

Client: Vancouver Aquarium

Agency: DDB, Vancouver

Writer: Alan Russell

Art director: Cosmo Campbell

Director: Jean Marc Piche

Production company: Run Spot Run Films, Vancouver

Levi's - Bartle Bogle Hegarty US

The MJZ director Dante Ariola has directed two spots for Levi's through Bartle Bogle Hegarty, New York. "Urban legend" finds a man threatened by a shop mannequin after he buys the jeans it was wearing. "Walk" starts with a man dressed only in his boxers and a T-shirt, carrying a bouquet of flowers. When he reaches his destination, he is met by an unimpressed-looking woman. Her steely expression melts slightly when he presents his bunch of flowers and he takes the chance to dash into her flat and retrieve his jeans. With his favourite Levi's back in his possession, he does a runner, presumably for good.

Client: Levi's

Agency: BBH, New York

Writers Peter Kain, Peter Rosch

Art directors: Gianfranco Arena, John Hobbs

Director: Dante Ariola

Production company: MJZ, New York

Virgin Radio - Ogilvy & Mather China

The strange and somewhat brutal-looking tool adorning poster sites across Beijing isn't, as we had hoped, an archaic torture device or even something designed to get stones out of horses' hooves. A quick e-mail to Ogilvy & Mather, Beijing - the agency behind the ad - reveals it to be a traditional Chinese ear-cleaning instrument, complete with a charming sprinkling of ear wax. The poster forms the spine of the Virgin Radio station Hit FM 88.7 launch in China, a campaign which, under the headline "get more music", also features a woman with an afro that has been specially trimmed to allow for ease of headphone use.

Client: Virgin Radio

Agency: Ogilvy & Mather, Beijing

Writers: Ning Chen, Wilson Chow

Art directors: Ming Fei Li, Wilson Chow

Photographer: Rics Lau, Beijing

Dumex - Lowe Malaysia

Lowe Kuala Lumpur's new print and poster work for the cereal manufacturer Dumex aims to show that while its breakfast items may lack snap, crackle and pop in the name department (the ads are for the mouthwateringly titled Dumex 3 Plus with fine cereals), they have got the right mix of essential nutrients and vitamins to keep children on the go, long after their toys have given up the ghost. In one execution, a Barbie doll lookalike crashes out during a tea party, while in another, a plastic soldier raises a white flag in surrender.

Client: Dumex

Agency: Lowe, Kuala Lumpur

Writer: James Jap

Art directors: Ian Lee, David Sin

Photographer: David Lok

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