Agency: DDB, Paris
Writer: Stephane Kaczorowski
Art director: Sebastien Skrzypczak
Photographer: Corbis stock footage
Bud Light - Downtown Partners Canada
The Toronto-based Downtown Partners is the agency behind the new Olympic-themed campaign for Bud Light. A series of ads shows just how little exercise Bud Light drinkers need to take in order to burn off the calories contained in a bottle of the low-carb lager. Events at the Low Carb Summer Games featured in the series include the gruelling 4xone-metre relay (with a current world record of just 2.04 seconds); the low-jump, where competitors must at least leave the ground, and a group blinking session run by an enthusiastic Lycra-clad instructor.
Agency: Downtown Partners, Toronto
Writer: Peter Ignazi
Art director: Carlos Moreno
Director: Dave Merhar
Production company: HSI Productions, Los Angeles
GP rechargeable batteries - Publicis Malaysia
While they may fall some way short of the Holy Grail of the perpetual-motion machine, the new print and poster executions for GP rechargeable batteries shows how long the AA cells can keep Discmen playing, electric razors trimming and radio-controlled cars running. The campaign was created by Publicis Kuala Lumpur, with illustrations by Eric Chow, Chow Kok Keong and Loo Kok Seng.
Client: CP Battery Marketing
Agency: Publicis, Kuala Lumpur
Writer: Steve Clay
Art directors: Eric Chow, Chow Kok Keong
Illustrators: Eric Chow, Chow Kok Keong, Loo Kok Seng
Absolut Cut Vodka - McCann Erickson US
Absolut has chosen Canada for the launch of its new ready-mixed vodka-and-tonic drink, Absolut Cut Vodka. The launch campaign, created by McCann Erickson New York, features a drop of liquid that slides down the side of the bottle, only to have its path interrupted by a crystal-cut crevasse at the base of the bottle. Shaking with fear, the droplet takes a look over the edge of the precipice before taking the plunge and diving into the crevasse, releasing the tonic fizz. The US will get the drink - and the ad - later in the year.
Agency: McCann Erickson, New York
Writers: Craig Markus, Jon Goldberg
Art director: Chris Cereda
Director: Robert Bryant
Production company: Order, New York
Snickers - BBDO US
The Swedish directorial collective Stylewar, from the bi-coastal production company Smuggler, is behind the latest US campaign for Snickers. Three frenetic spots tell the rags-to-riches stories of three different Snickers eaters. "President" sees a hapless chocaholic go from couch potato to boy-band star to president of the United States in the space of just 30 seconds, thanks to a zealous talent spotter, a mis-heard lyric and some clever 3D effects from The Mill, New York. Ads yet to be released in the series will feature a slacker turned into an NFL star, and another idler assume the superhero mantle.
Agency: BBDO, New York
Creative: Eric Silver
Production company: Smuggler, New York