World: Gallery

WildAid - J. Walter Thompson US WildAid is a global organisation that lobbies against the illegal trade in wildlife - estimated to be worth $6 billion a year. The charity announced its US presence during the Olympics in Athens with its "world champions for wildlife" campaign, which aims to inform US consumers that there is something they can do to stop the illegal trade in endangered species. A series of commercials feature famous US athletes, including the men's marathon runner Haile Gebrselassie who stars in the "running" execution.

Client: WildAid

Agency: J.Walter Thompson, New York

Creatives: Nat Whitten, Eric Steinhauser ("running")

Director: Sven Harding

Production company: Oil Factory, London

Ikea - Hasan & Partners Finland

Old and unwanted furniture fights back in the new Finnish campaign for Ikea from Hasan & Partners, Helsinki. A tired armchair switches off the television when an ad for the Swedish furniture warehouse comes on featuring shots of a newer, sexier model. The chair then joins a throng of unloved lamps, tables and soft furnishings, which pile up outside an Ikea showroom in order to prevent shoppers getting in. The spot was directed by the Blink duo Simon & Jon, with visual effects created by Framestore CFC in London.

Client: Ikea

Agency: Hasan & Partners, Helsinki

Art director: Magnus Olsson

Writer: Jussi Turhala

Directors: Simon & Jon

Production company: Blink, London

Heineken - TBWA\Tequila Hong Kong

Heineken ito is a limited-edition lager billed as "an innovative new beer experience". It comes in an aluminium bottle designed by the ice-cold French designer Ora-ito, a man who admits the packaging is very avant garde. "At first glance, you might confuse it with a cosmetic product of some sort because of its eye-catching exterior," he explains. "But when you look more closely, you will find that it is actually a unique beer bottle." Ora-ito goes on to express his hope that the ladies will also be enamoured with the bottle's exquisite design and style.

Client: Heineken

Agency: TBWA\Tequila, Hong Kong

Art director: Steve Llewellyn

Writer: Iain Pearson

Designer: Ora-ito

Virgin Express - DuvalGuillaume Belgium

Some offers are just so good you can't wait a moment longer before taking the plunge. Virgin Express' new First Minute European flight deal is a simple one: the earlier you book, the cheaper your seat. The print campaign comes out of the agency DuvalGuillaume, an Antwerp-based shop that may well have taken inspiration from the Belgian restaurant chain Belgo and its famous "meals priced at the time of your order" deal.

Client: Virgin Express

Agency: DuvalGuillaume, Antwerp

Art director: Dirk Domen

Writer: Geoffrey Hantson

Photographer: Studio Habousha, Antwerp

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