World: Gallery

The Global Fund - Publicis Conseil, Paris The Global Fund, a body set up in 2002 by the G8 and the United Nations to fight Aids, tuberculosis and malaria, has launched its first through-the-line communications campaign in France, masterminded by Publicis Conseil, Paris. A TV commercial, three print ads and specially designed French stamps (designed by Publicis Zurich) aim to raise public awareness about the 16,439 people who die from the diseases daily. The print executions convey the idea that in order to fight a global killer, a global solution is required: big problems require big solutions. "The helicopter", "the ship" and "the truck" put the emphasis on the direct aid provided to developing nations by the fund. The campaign will move to the UK, Germany, Italy and Japan from November 2004.

Client: The Global Fund

Agency: Publicis Conseil, Paris

Art director (press): Benoit Blumberger

Photographer: Jean Marie Vives

British Airways - M&C Saatchi US

The new M&C Saatchi New York campaign for British Airways follows a hopelessly ill-prepared American reporter sent on location to London to investigate some of the capital's famous landmarks and institutions. "Beefeaters" finds the misguided journalist pouncing on two tourists eating hamburgers. They are, he insists, the famous London Beefeaters. Oblivious to the Tower of London behind him, he admires the red-coated "clowns, cool", who march past. Similar cock-ups ensue with his reports on Big Ben and cricket, and the message of the spots is clear - when you're travelling to London, "go with those who know".

Client: British Airways

Agency: M&C Saatchi, New York

Creative: Paul Kamzelas

Director: Sam Cadman

Production company: Rogue, London

MTV - MTV Networks International Creative

MTV launches a new "art breaks" project from the middle of this month, giving over the usual MTV idents to spots with a focus on narrative, not logo. The aim of the programme is to offer a platform for international creatives and the project features a mixture of animation styles with moods varying from humorous to dark and abstract. Working to an open brief to produce "material which is distinctly different and with a twist", the animator Satoshi Tomioka, represented by Nexus in London, has created "pizza delivery", the tale of a semi-naked pizza delivery man pursued down a narrow one-way street by four famished sumo wrestlers, who launch themselves at him through the open sun-roof of their car.

Client: MTV Networks International Creative

Director: Satoshi Tomioka

Producers: Chris O'Reilly, Aya Koybayashi

Production company: Nexus Productions, London

Nature Sweet Tomatoes - The Richmond Group US

The field surgery unit of a supermarket vegetable aisle is the setting for "triage", a new TV spot for Nature Sweet Tomatoes from The Richmond Group, Virginia. Scenes reminiscent of the start of Saving Private Ryan greet the viewer: horrendously injured tomatoes - victims of customers' squeezing fingers - are patched up by grim-faced surgeons and nurses. "Don't these people know that you can't tell what a tomato tastes like by squeezing it?" one of the surgeons asks. "Stop the abuse," he implores.

Client: Nature Sweet Tomatoes

Agency: The Richmond Group, Virginia

Writer: Tina Johnson

Art director: Ashley Bull

Director: Pierre Coffin

Production company: Passion Pictures, London

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