The World: Geneva - Eurosport launches new sales arm in Switzerland

Eurosport, the European sports satellite and cable network, has launched a new sales operation in Geneva, in a bid to strengthen its key accounts and partnership team.

Sonia Perez, who recently joined the Eurosport Group, has been appointed as the sales manager for the new office, which officially opened earlier this month.

She will be supported in her role by Yoann Monsch, a Eurosport sales executive.

Eurosport's first Swiss office opened in 1991 in Zurich. It is headed by Gabi Moraschini, the commercial director for Switzerland, Austria and Benelux.